Come on. Look at the date, June 2007, and look at what's happened inbetween times. Colgan Cork and AF744 are some that spring to mind. Cowboys, corporate complacency and fatigue are all killers. Economic crashes as well have also made life difficult. Productivity drives have pushed T's and C's down in most companies in real terms.
The only thing that hasn't changed is the public perception that we're all over paid disloyal lazy idle prima donnas. Tha's what we have to change, and it won't be easy. Good luck to you.