And there's another thing
....with apologies to the likes of BettyGirl.
I grew to detest the attitude of some BA CC during 20+ years of business travel and would actively seek out alternatives to avoid the risk of flying with an 'uppity' lot who gave out bad vibes(man). I commuted to Edinburgh weekly for a few years and would drive an extra 20 miles to go from Stansted with British Midland in a Fokker Friendship, which added further to the journey time, rather than go with BA from Heathrow. I knew many who felt this way and I appreciate more fully why so having observed all this.
The fact of the matter is that there are a fair few BA CC who have an overblown sense of entitlement and importance - traits that are particularly distasteful - combined with disdain for their employer, other BA employees and SLF. This comes across and is bad for business. How do you sort that out?