This underlines the fact that the A330 was and still remains the wrong choice of aircraft for SNN BOS and SNN JFK. From the choice of 747's in the late 60's to the 767 debacle in the 90's to the A330's on SNN routes, EI have a history of poor judgement when it comes to the Atlantic. Is there another airline in Europe that operates widebodies on a thin transatlantic route like SNN BOS, a route that is totally dominated by peak season tourist traffic and J1 visa students.
It'd be interesting to read what the accumulated losses are on this route over the years. Surely a 757 operation would be a more viable option. It'd still be a lossmaker but it wouldn't be as daft a proposal as operating an A330 in February.