Just seen the advert myself, it looks good! The font's nice but I'm not so keen on the people above it. Also good to see some online advertising and we might see it on the Journals website soon enough too!
Hopefully, they'll finally get around to updating their website as well, perhaps it'll change to this...
Blackpool International - We offer an exciting range of UK and European destinations with both charter and scheduled flights.
I wouldn't hold my breathe for a base announcement either, NOC looks the obvious choice. But if we continue to prove ourselves by delivering the passenger numbers we might have our very own base soon enough.
I believe INV (Fourth city of Scotland with a similar pop) has a based E195 and Q400 from BE whilst only operating six routes out of there. With three daily flights to LGW operated by BE in competition with EZY on the route too. I bet we could sustain two!