Team
This trend to use the word 'team' is very much a "Wesfarmers Limited" culture from my observations in Oz. I first noticed it in Bunnings many years ago, but now that Wesfarmers owns Coles, K-Mart and Target you find it being used in all those stores as well. So you're not staff, employees, or crew members any more, just team members. And, as the organisational cliche goes, there is no "I" in team, so no individuality is permitted.