danj:
The skill set attained through a traditional albeit sadly increasingly rare apprentiship scheme is certainly worth having and should prove its worth in more ways than one.
WWW:
Be wary of thinking BA are going to wet their pants in excitement at receiving your CV. What their HR department thinks is the ideal applicants background may very well be totally different to that which you might expect..
Ok, I'll bite. With a degree in the black art of psycho-babble, what do you believe to be the favoured criteria in this brave new world of push button bingo and follow the magenta line?