Strange decision from Easy to withdraw all routes from HEL.
First route to Helsinki in November 2008 was from Gatwick. In some days they even use 320 instead of 319 to carry all booked passengers.
After succeeding on LGW - HEL route, last spring Easy launched MAN and CDG . I believe, that MAN could be non-profitable route, but CDG has very good LF.
Rising airport fees, poor merchandising or simply bad ratio "long distance/low fares", any ideas?
Very logical decision for awful performing routes. Really, airline industry has such low margins, that never an airline will scrap a route that makes money. LGWHEL has NEVER been succesful contrary to what you say. Every single HEL routes were actually very very far from breaking even. As you said, long distance routes so it needs a high level of demand to break even, whereas the HEL market is confidential.
Scandinavia is not for U2, especially because of very strong Norwegian, with high brand loyalty, corporate contracts, better product etc. I actually expect U2 to leave GOT and STO pretty soon as well as all the routes to these cities are huge dogs.
Merger between U2 and DY would make perfect sense in terms of network, not really in terms of revenue/fleet/cost savings tho.