As JB said : "There was no option to leave as is". "The terminals are tired the uniforms out of date, it needed to be done anyway, the time is right".
The branding needs an overhaul. Everyone would be calling him a hero if it were not for
1. IT Outage.
2. QLD Floods
3. NZ Earthquake
4. Japan Earthquake/Tsunami/Nuclear meltdown
5. War in Lybia and unrest in middle east.
It's a pretty bad start to the year.
I can see one more thing that might have THE biggest effect:
Dollar returns to 70 cents.