Yes they do NOT want to be called part of the Team, but part of the Crew.
The irony of that though is..............
(Quote)
crew member
front counter
On front counter, you’ll be working as the face of McDonald’s. It’s here where you’ll meet and interact with hundreds of people every day. You’ll get to serve all of our customers with “good food, fast”, and make sure that they always walk away satisfied
(Endquote)
At McDonalds they ARE called Crew Members.
As far as I am corcerned it all comes down to what is the new video for, it is a safety briefing for pax prior to take off, NOT for the benefit of the Crew/Team whatever, and I am SURE more pax will pay attention when they hear and see John Travolta, rather than just another F/A or Pilot.