In Australian, the topic continues:
The Australian Telegraph quotes one member retaliating to the video, saying: "We feel it's demeaning to be called 'the team', It makes us feel like we work at McDonald's.
Instead, flight attendants would reportedly prefer to be called 'cabin crew members' or 'flight attendants'. "The whole thing seems to make the safety message seem trite," another employee added.
So there's one explanation of why they don't like it and I am not without sympathy for their view, but it's called Marketing.