Any carrier that had the undying support of an international film and singing star, who paints his private jet in THEIR colours?
It gives the carrier a publicity edge that no one else can. All carriers have staff and pilots doing the worthy thing (as they have at the end of the video) but they had Travolta stand in front of a 'green screen' in the USA and tell all the pax (and the world) what a wonderful airline Qantas are.
It does not matter what some people think!!! Marketing directors around the world would sell, not just their grandmothers, but their entire family without a moments thought. (Almost) every company wants someone like to Travolta to be the 'brand ambassador' and they pay the person millions to get them. Irrespective of what the deal is - he's worth it. I'm not saying that I approve of this, or have any opinion about it, simply that they could NOT do otherwise.