Most people do know and understand what fATPL is.
The reason for saying "ill get my fATPL and gonna get a job", is before you have fATPL there is no point at all to apply for jobs.
Most of companies have requirement "frozen ATPL" or "passed ATPL theory" (which is the same).
So, that is why everyone says, "get your fATPL". What else would you recommend? PPL? CPL VFR?