The lack of public perception started in the seventies when the wearing of uniform in public was restricted due to N Ireland threat. I take an active interest in the services particularly as my father was an RAF pilot and I grew up on RAF stations. I do miss the lack of flying these days it was more prolific in the sixties/seventies.
Half of the British population seem to have a problem with a basic understanding of Geography. Ask them where Kinloss is and look at the empty stares. The use of maps and atlas need to be taught in schools not relying on sat navs....
The use of the services Yearbooks would be good in schools either paper or online version to spread the word.