Jetstar is a Business. It is about making money. It is not the ADF, the Red Cross or Médecins Sans Frontières. Crew should not be expected to take undue risk just to help with Jetstar's
PR. I think Jetstar pilot summed it up pretty well.
More to the point say all the pilots went above and beyond the call of duty and helped out in a major way and Jetstar received amazing publicity. Where would all that good will be come EBA time?
Jetstar has to learn that they reap what they sow. If they go all out to screw their employees to the letter of the law don't expect much in the way of intrinsic motivation when you need it most.
If Jetstar was Southwest however, I think you will find that people will be more than willing to help out. That is the difference.
Of all these Cathay crews that are operating into Japan how many are actually overnighting?