Already done on Singapore Airlines. It's called "Book the Cook" and you can choose one of many selections up to 30 days prior to your departure date. I'm flying JFK - FRA in business class and selected the rack of lamb from eight possible choices.
Thanks for that. And that's the kind of airline I'd fly. I was on Cathay last year and they were doing a food festival up front with a selection of dishes from a famous Hong Kong chef. It's this kind of thing that attracts me to fly.
The days of "Chicken or Beef" should be long gone, and well done to the airlines trying to improve the onboard experience in this manner.
I digress. No doubt BASSA would call this interfering with their work.