I do find it odd in this day and age you can shop online for all manner of things, but you can't select your choice of meal when you purchase your seat (or at any time up to a few days before the flight).
Surely this would make things easier all round, and probably cheaper because you could then load only the F&B you actually require?
I realise there would be the exception to the rule (missed flights, etc.), but surely it would benefit everyone if the CC had a list of the people in Club identifying exactly which meal and choice of drink they would prefer before they got on the plane?
If my company is anything to go by, the IT department and the business units have trouble communicating, mainly because the IT people don't understand the sharp end of the business, and the sharp end business people don't understand IT.
Does BA have a suggestion scheme?