Yet again KIA are asking for suggestions on routes!
So what would you suggest they do?
Asking local people and potential customers has far more relevance that asking some marketing agency with no connection or interest in the area.
The Pfizer closure is indeed a blow, but it won't have any direct effect upon the airport.
I've always maintained that Manston's success will based upon freight/maintenance and storage and that will continue to be the case, any passenger traffic is a bonus but probably not worth any more investment in fixed facilities than has already happened.
The Equine facility is a great idea - owners will pay a fortune to get their stock to the right place, in the right order and on time.
Any such traffic can be quickly processed and be on the road to anywhere in the South of the UK, perhaps as far as Chepstow within 3 hours.
More than adequate for the neddies to be fed and rested for their next job.