The latest figures from BITRE merit some comment.
http://www.bitre.gov.au/publications...les/1210_M.pdf
While Qantas Intl suffered another reduction in market share, some of it attributable to the A380 problems, all is not gloom and doom.
Some key points:
*QF Intl had an average load factor on all services of 86.7%.
*Jetstar Intl had an average Load factor on all actual international
services of 77.85%. (I.E. Doesn't include the Australian domestic pax and NZ Domestic pax added as padding.)
* Both SIA and CX had load factors less than QF Intl but their number of services to Singapore and HKG respectively DWARFED QF Intl.
* QF Intl and VA Load factors to the US were almost identical. Both of them beat United and Delta by substantial margins.
*QF Intl's Avg load factor to and from Japan was 86.9%. Jetstar Intl was 77.8%
With Lesley Grant supposedly heading up a task force to improve the market share/performance of QF Intl, I would suggest the answers are fairly self evident.
Dear Lesley,
-More people want to fly QF Intl than J* Intl.
-More red and White A330's or 777's are required to compete with SIA and HKG and VA on these key routes.
-J* Intl is not working. Now that it has been more than 12 months since J* took over the NZ Domestic routes and those passengers were surreptitiously included into the J* Intl figures to pad them out, the spectacular yearly increases have stopped. In fact the November 10 figures showed a percentage decrease on the November 09 figures.
Please invest in the things that makes airlines great, the product and the people.
You already have the people; let them know they are valued instead of constantly trying to find ways to undercut them.
Invest in the product that was consistently profitable before this disease known as Jetstar Intl was introduced and we will show you the money.