ZimmerFly
But the champagne at Rolls-Royce's Derby headquarters may have to be kept on ice for a while longer. The survey was compiled just before the dramatic failure of one of its Trent 900 engines, which exploded while powering an Airbus A380 on a Qantas plane last November, forcing the jet into an emergency landing in Singapore.
Timing is everything when it comes to effective P/R, eh? Not to minimize the gravity of the Qantas T900 situation, but more often than not, the release of good news, a self-fulfillment story is overcome by a negative event before the good news reaches the printing press. Could be the creation of sayings such as "knock on wood", etc. Now, a re-do of the survey may show a much different picture.