In the Middle East LT tried to market by signing on with some fairly fly by night operators and then did their best to get them over the barrel. The in-fighting only served to hurt potential sales. They had a good chance in Saudi Arabia to sell a group of Medevac 902s for use by the Red Crescent but they managed to screw that up. In Kuwait they sat back and didn't object when a customer decided to overload a helicopter with a very unwise configuration which could not fly in their very hot temperatures.
Sales hype may work for selling one or two helicopters but eventually it only serves to sour the reputation of the company. Once that happens it is hard to ever win confidence back. Of course if your intention is to make a fast group of sales, proclaim a 'turn around' in every aviation periodical and then seek to sell the company onward it may work. I think LT made the mistake of believing her own hype and seeking too much for the company. The potential number of buyers out there are very limited for that kind of strategy. Right now I think only Sikorsky or the Chinese make sense as potential buyers unless someone like Embraer decides to enter the helicopter market.