Game change
What are we wanting to achieve?
1. Hedging of revenue line exposure
- maintaining our strong leisure presence but lessening our reliance on this market
- modest increase in our penetration of the higher yielding Corporate and Government traffic from 10% to 15-20%
2. Improved return, not fixated on market share
3. Access growth markets without the burden of substantial capital requirements
- internationally through consolidation of our operations and creating a virtual network through strong strategic alliances
- regional Australia- suitable aircraft and not operating entity
4. No desire to be the biggest but want to be the domestic airline of choice
I think point 4 is the best!