I was at the R66 launch and agree with the negative comments about the take off. I left shortly afterwards as I felt uncomfortable watching and being so close. For a pilot with an ATPL (H) to act in such a way so close to a mixed crowd, which included prospective clients seemed a little silly. The day was about proving how well the R66 performs rather than how well (or badly) a pilot can "showboat". Hopefully the CAA will have a word and at least educate the pilot into the error of his ways. The take off could have been demonstrated at a safe distance from the crowd, with no risk to the onlookers.
In the pub later in the evening the "display" was much talked about, it was sad that everone said positive things about the R66 but failed to be so positive about the pilot and his airmanship, especially when someone mentioned he is an instructor, as well as the owner of heliair. There were also talks about previous impromtu displays by SB and the question of display authorisation....
I dont mean to turn this post into a SB bash but surely ego should be put behind safety.