but could it simply be that there isn't a place for premium carriers (in the tradional sense) any more?
Quite true.
It may be as the dust settles here a service more like where
VB are headed is the way to go.
I certainly do not need the QF first class, and domestic
VB is fine, if you want a semi business class.....premium economy lets call it well so be it.
There are no rules..........