Quote:
I'll not mention the incorrect use of the apostrophe
Looked OK to me....
According to our learned friends at the Apostrophe Protection Society, see the third example under listed item 2 at the below website, whereby to indicate possession for a singluar entity that ends in an "s" the correct use would be "British Airways's reputation"
Apostrophe Protection Society
"British Airways' reputation" implies that it is the collective reputation of several entites all named "British Airway".
But then I must admit to having no qualifications in English and have to resort to believing pedantic entities like the APS in attempting to write the correct English!