Although being a little off subject, in the USA, Southwest Airlines is a real good thing, not a innovate downward business at all. They developed a business model long ago that has withstood the pressures of the aviation business in both good times and bad. They adhere to the K.I.S.S. philosophy, point to point flying, no expensive hubs, one airplane model (Boeing 737's) and reservations only through their site. You can fly anywhere in their system for $120 one way and at times, $59. There are no extra fees, add ons, no charges for checked luggage. While the US majors were all filing for bankruptcy, Southwest was making a good profit. Why? Because they had money to hedge fuel and recognized the need to do so when others didn't or couldn't. I can fly to Florida for $198 on Southwest verses $425 on Delta, roundtrip. The seats are the same or better, the airplanes may be better, 737 verses a regional jet on Delta, and the service is great. It's not the same as Walmart.