tommyc2005 the issue from us is that Southend is remote. Now of course the locals disagree but that's how the London market sees it, Stansted and Luton slightly less so.
Hence from a remote location in Essex to borderline remote seasonal location in Devon or Cornwall is trickly. You need mass market at one end to make it work, with the best will in the world, that's not "London" Southend. "London" by the sea for God's sake, marketing is really a game for people who never visit the Earth.
But I guess that is why I am in strategic management and I would guess they are not.
Willy waving is frowned upon, it doesn't impress on these boards, only a good and reasoned argument. Hence when you say
jerboy - you are talking nonsense
it's not helpful.