I wonder if LH will spread some of their onboard offerings to BMI - and I mean every BMI and not random inclusions and exceptions that we've seen over the years.
I know it's not much, but a free beer, snack (small sandwich and a biscuit you get on LH) and a coffee makes people think they're getting better value. People seemed to like the whole Diamond service. Bit of a dated name, but why not bring it back? They've went back to "British Midland (international)" - so why not bring it back.
I've always seen them as a premium airline and flew them a lot MME-LHR-Onwards. But in the end, they were just an LCC who flew to LHR and nothing more.