SAS meeting the competition!? Yes but are they making any profit at those prices when they weren´t before? It is very obvious and expected of SAS to make such a desperate move! I predict SAS can sustain prices like that for one quarter, tops. Or have they somehow suddenly transformed the big moneyguzzling company into a lowcost one overnight??
The big looser in this "battle" will be the public, if SAS survives, or rather if GOODjet goes under. Then they will be deprived of a lowcostalternative with sustainability. If GOODjet survives, which I think they will, SAS will have to shave off tons of excess fat they are dragging along if they are to stay in business.