Personally I think they need to invest in their own facilities, and create an environment of excellence.
Put it on their website, put it on their tickets, write it on the side of every aeroplane. "We proudly maintain 100% of our fleet in Australia".
Australians are very patriotic, and try to buy local if informed and given the opportunity. I'm sure you could educate the market very easily, and almost make it seem 'upper class' or a status symbol if you fly Qantas.
I bet in time Qantas could almost charge a surcharge for local maintenance if they market it the right way.
All they need is someone with a little vision to turn the place around. It's a pity they let him go to
VB 