He's now just going the cheapest way. Loyal customer - lost.
I think there is some confusion here as to what the word
loyal means. The above is a definition of the converse isn't it? He wasn't loyal, he was just using what he thought was the only option available. Now that he has found another, if he really was "loyal", he'd stick with the product he'd always used...
There is
no loyalty in the LOCO market. That's why its called the LOCO market.
The expansions and contractions of the bmibaby fleet merely reflect the reality of macroeconomic challenges faced by the business and the decisions taken my management to mitigate them.
You're faced with the choice "Fly routes because 31 passengers in South Wales are really loyal customers" or "Go out of business": What would you do?
This isn't personal. Everybody understands you **** people off cancelling flights, changing schedules, flying at weird times etc etc
They (management) also understand other airlines not in the same situation might seek to take advantage of one's misfortunes.
But LH spent £250 million on bmi. The business has lost another £350 million in the last 2 years hasn't it? They have spent £XXX million restructuring. So lets call that £750 million for something that isn't making any money yet.
A sense of perspective is, perhaps, necessary when considering what an average summer might drag in at CWL...