Sounds like a
PR push to get everyone fired up prior to HeliExpo.
The Bell communique states:
"An official program tasked with bringing a new prduct to the marketplace in response to our future customers needs."
Question, how do you know who your future customers are let alone what they will need? Try finding out why a lot of your existing customers have gone to Eurocopter.
and:
"Represents the collaboration of a dedicated cross functional team of internal and external resources"
and:
"Many individuals with skill sets and exceptional talent will begin the exciting mission of developing a new product to meet the mission of developing a new product to meet the mission needs of our commercial operators."
Question, This is a new concept? Shouldn't you have been doing this since day one?