Hi pool.
Sorry, but I don't think Coke and McDonalds are good comparisons. Both are publicly owned companies. Second, Coke is bottled regionally profiting the same boss you work for, as well as MCD being a franchise, each also owned locally. Further, both companies were not trying to break down the door to sweep their respective industries regionally. They grew naturally, and more accurately, at the behest and request of the men who own this land. because, if you build it they will come.
It would also be interesting to point out that these companies were intelligent enough not to build franchises or bottlers locally until they had license to do so.
Regarding buying product: of course boeing/ airbus would expect you to fly their new AC, but it's not really their business. They build and sell. airbus cannot grant landing rights in Germany any more than I could. If I sell you my lawn mower, it doesn't give you the right to cut my grass.