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Empire4 said:
However I think the reason Qantas gets more neg publicity is due to the fact that the one and only sales pitch they have is the safety record.
As long as Qantas holds that out as its point of difference .... then it's reasonable that the punters will challenge it. And the perception, if not reality, at the moment is that they're not coming through with the goods.
It's fine to say that "we have to cut costs to compete with others, like the Asian airlines" ... as long as that's what you want your company to be ... just another Asian airline.
But, as I have often said on this forum, I think Qantas' successful future might lie in making its point of difference .... quality ( which it thinks it does now, but doesn't)... and charge accordingly. To achieve this, dollars have to be spent on keeping the product in the air and its service impeccable.
Or ... it could continue to be just another Asian airline.