The article says:
It is hoped that Malaga or the Canary Islands will be announced as a new route in the coming weeks.
Which isn't the same as saying:
It will apparently be re-announced in a few weeks time along with a new route to Malaga!
We'll see what happens.
There is NO good reason why a selection of sun routes wouldn't be successful from LDY. At the end of the day, where does BFS get the majority of its traffic from? Population stats would suggest 60% from the east of the Bann and the rest from the west of the Bann. Why can't LDY win some of these pax? Look at Knock for God's sake (if you excuse the semi-pun).
Anyway, a while back Wikipedia was saying BFS were about to have EI routes to KJFK, KBOS and KORD. These rumours were rubbish.
A waiting game is required.
Also, Amelia, where did you get your total for 2010 from? Not the CAA website I'm guessing?