nodrama - given "ropes away" is located in Cambridgeshire, it probably refers to the competition that East Anglian Air Ambulance gave themselves when they rejected the no-cost MAGPAS paramedics and decided to spend £££s on others via an organisation called EMS Consultants
see
Charities clash over Magpas air ambulance medics - Health - Peterborough Today
and
Sloane Helicopters provides an A109 EMS to Magpas