Business Plan
Look, its so easy to deduce that Arik has no concrete, easy-to-implement business plan or shall i say business model.
Their biggest problem is they assumed getting new aircraft is the way to making it, WRONG! What's the use of a new machine if you under-utilise it? Arik seems to have a lot of under-utilised machines, i gather most of them get a 'day off' on saturdays!
Now, route strategy or yield management in Arik, that's another kettle of fish! Just don't bother discussing it because it can drive you nuts. If you insist, i would rather watch you lot go nuts!