What fascinates me is what they do next year 2012, surely it's grow or die?
This question has been asked again and again at around this time of year for a good few years now. Every year seems to be 'make or break' for WW, yet they have trundled on and must be doing
OK at least, or they simply wouldn't be operating right?
Having said that, WW does continually seem to be on a bit of a knife edge, with routes and strategy being changed quicker than most can keep up with. From the snapshot of the business that I've seen, loads are good on the majority of routes, and prices are hardly the cheapest around so there must be a fair bit of cash flow. However, I'm fully aware that this is no way to judge profit/loss over the entire airline.
My prediction for 2012; cautious expansion with maybe 2 or 3 aircraft joining the fleet (based MAN/BHX??). A few new routes tried, a few routes dropped. I.e. Just another unexceptional year for bmibaby. And lets just watch the same question being asked about 2013.