PPRuNe Forums - View Single Post - Easyjet Evacuation at Belfast International
Old 7th Jan 2011, 15:17
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Suzeman
 
Join Date: Jul 2007
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Are newspapers trying to scare SLF into giving up flying? What's in it for them?
In it for them is sensational headlines which sell more papers or gets people to read the stories on line - like we just have. And more hits boosts the paper's profile when selling to advertisers.

Maybe contracts require some journos to use so many sensational words per hundred or their bonus depends on it? . Clearly not the case in the BBC, as their report seems straightforward.

Must be a journo's guide to sensational words and phrases somewhere - anyone point me in the right direction?

Anyway, this incident seems to have gone as per SOPs, so another non-story really. Well done to all concerned

Suzeman
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