I do wonder with all these Virgin expansion plans if they will not spend too much money too quickly.
There is not that much spare cash floating around in the airline industry and these things do cost a lot (V-Aus, dumping Ejets, new A330's, new business class, presumably new club lounges, new uniforms, new names, new paintjobs, new inflight service, turboprops to new markets?, alliances, expensive managers from other airlines (QF), etc the list goes on).
It takes time to produce a new product and even longer to get a return on a new product.
How much money do Virgin currently make?
How much cash do they have on reserve?
The best thing going for Virgin's future is Qantas's lack of focus on the high yielding market.
As a QF employee I wish
VB the best in their premium focus as I believe it is a positive for Qantas mainline product to have a viable competitor.