Just a view point from a punter that has been 'burnt' by the Virgin 'flair'
JB appears to be a no bull**** type of fella, more about actual service than perceived 'flair'
The type of 'service' they offered prior to his arrival makes a certain segment of customers want to vomit (this segment have the money to spend on an airfare, wear deodorant when they travel in confined spaces and were taught manners and consideration from their parents)
I see a real change in focus, tie ups with ANZ, Etihad etc and smaller but important to me AMEX etc.
Personally I hope to see an end to the juvenile crap that goes on in the cabin and at the gate.
Interesting times indeed!