Having several years of experience with the media I can honestly say that they dont really give a t-ss about accuracy or consequences so long as they get the story that is all that really matters to them and if they can beef up a thin story then thats fine as the best story gets the most readers / viewers
It is vital that when a crisis hits a combined media team representing all the airlines and agencies get an accurate and honest statements out to them. If they receive nothing then they make it up using dubious sources or damn right lies.
Technical detail (e.g the difference between runway, taxiway, apron) is irrelevant as most readers / viewers have no idea anyway or so they think.
Last edited by MAN777; 19th Dec 2010 at 18:03.