I seem to be some sort of cryptic enigma!
Me: ''CWL70, down wind to land".
Tower: "CWL70, Roger. Call Finals".
Me: (About a minute later). "CWL70, finals - gear down".
Tower: ''CWL70, clear land".
Me: "Clear land, CWL70".
Not so difficult to understand. I even used my real personal callsign from a few years back.