PPRuNe Forums - View Single Post - French Concorde crash
View Single Post
Old 16th Dec 2010, 22:50
  #397 (permalink)  
Brian Abraham
 
Join Date: Aug 2003
Location: Sale, Australia
Age: 80
Posts: 3,832
Likes: 0
Received 0 Likes on 0 Posts
Re the Concorde name and costs. From Wiki, but it gels with the memory I have.

Reflecting the treaty between the British and French governments which led to Concorde's construction, the name Concorde is from the French word concorde (IPA: [kɔ̃kɔʁd]), which has an English cognate, concord (IPA: /ˈkɒŋkɔrd/). Both words mean agreement, harmony or union.

The aircraft was initially referred to in the UK as Concorde, with the French spelling, but was officially changed to Concord by Harold Macmillan in response to a perceived slight by Charles de Gaulle. In 1967, at the French roll-out in Toulouse the British Government Minister for Technology, Tony Benn announced that he would change the spelling back to Concorde. This created a nationalist uproar that died down when Benn stated that the suffixed ‹e› represented "Excellence, England, Europe and Entente (Cordiale)." In his memoirs, he recounts a tale of a letter from an irate Scotsman claiming: "[Y]ou talk about 'E' for England, but part of it is made in Scotland." Given Scotland’s contribution of providing the nose cone for the aircraft, Benn replied, "[I]t was also 'E' for 'Écosse' (the French name for Scotland) — and I might have added 'e' for extravagance and 'e' for escalation as well!"

By around 1981 in the UK, the future for Concorde looked bleak. The British government had lost money operating Concorde every year, and moves were afoot to cancel the service entirely. A cost projection came back with greatly reduced metallurgical testing costs because the test rig for the wings had built up enough data to last for 30 years and could be shut down. Despite this, the government was not keen to continue. In late 1983, the managing director of BA, Sir John King, convinced the government to sell the aircraft outright to (the then state owned, later privatised) BA for £16.5 million plus the first year’s profits.

Sir John King realised that he had a premier product that was underpriced, and after carrying out a market survey, British Airways discovered that their target customers thought that Concorde was more expensive than it actually was. They progressively raised prices and service quality to match these perceptions. It is reported that British Airways then ran Concorde at a profit, unlike their French counterpart. British Airways's profits have been reported to be up to £50 million in the most profitable years, with a total revenue of £1.75 billion, before costs of £1 billion.
Brian Abraham is offline