Hi, first of all good luck with your venture.
I trained at CTC a few years ago and I now work for a UK airline. It is interesting you mention the cost will be less than CTC. As was mentioned the cost of training with them is offset by their airline links. Your course sounds like it will offer a good number of hours in a well structured manner but you seem to have a focus on preparing people for an instructor rating.
Second, the final price has not been decided on, but will depend on whether or not the student wants to include an FAA CFI, CFII and MEI.
It will include everything, including travel, pick-up from the airport, hotels, through all licensing in the US as well as the UK and might even include a courtesy car for the student should this be required.
Also, it includes 20 hours dual Multi Turbine (Probably in a Commander 690B) which doesn't come cheap.
This also offers opportunities for CFI's wanting to build better time
To be honest this sounds expensive. Including things like travel and hotels will push up the price. Keep in mind that obtaining an instructors ticket in the UK can be done on a part time modular basis and with a budget of around £35,000-40,000. Would your course be priced a great deal higher?
Also will you require the entire fee for the course up front? If you can accept payment in installments as a student progresses through each stage it would be more attractive. As a new set up people will be wary about handing over large chunks of finance prior to starting with you.
It does sound like a well designed course. Attracting people from this side of the Pond will depend very much on the price you set and the payment options you would provide.