bmi, British Midland International are introducing a 'new' or revised logo.
"To address the low levels of brand awareness, part of the strategy was changing our name to "bmi, British Midland International" at the start of 2010. We have found that having the words “British” and “International” now gives us a stronger position in the market.
Since then we have been working on all the other elements of the new brand name and we are pleased to introduce our new logo which will start to be used within the coming weeks."
Old: New: