I agree Skywave. In addition the traffic to SOU around the M27 at peak times is bad. But, if coming from Poole shoot down Gravel Hill, Along Ham Lane then past the Dudbury then parley lights, and Bingo. At nite in my wagon Ive done Asda in Poole to parley in around 12 mins. Daytime at peak half hour tops.
As for people living in Poole using SOU I can see theit point. But If BOH had a route they wanted they would use it. Its that simple. Get their quicker and get home quicker.