All of our present routes were new once as well. Using that logic from day one we wouldn't be flying anywhere.
Africa is a huge market both in terms of passenger traffic AND freight, and anyone who doesn't realize this must have been asleep for the last 10 years, or sitting in a Cathay City Route Planning office.
I fully accept that Cathay will miss the boat, however, because that is simply what Cathay does second best. First is treating the frontline staff with utter contempt.