It's difficult to knock the company's business strategy when they are, financially anyway, performing head and shoulders above the rest. As well as potentially losing a lot of money starting up a new route that fails to make money, they would then lose face when having to pull out. Sadly for our lifestyles, it's all about the shareholders and not about new, sunny layovers. Look on the bright side... if they increase the LA's and SFO's they could reduce the stopover even further!!!