Shawker- Are you buying jewelry or functional efficiency?
I've worn Seiko and Citizen aviator-type watches, and enjoyed them.
For function, I like the Casio G-Shock G-7500. Dual time, sixty-leven alarms, stopwatch, countdown timer with repeat, silent vibrating alert/alarms (nice on the job, you can't hear anything outside your headset/helmet), backlight w/auto activate feature. Big, ugly, black plastic thingy that keeps pretty good time, batteries last years, and impressively durable- looks like an ugly new watch 5 years on. Also inexpensive, so I have 'nice' watches for civilized occasions.