I think that was part of the problem, the fact that people did take her seriously.
To be fair to the old girl she's fallen victim to that most unforgiving of industries which, if you don't know exactly what you are doing, will turn around and bite you in the ass - and there are a few sore asses around as living proof.
Seasoned US investor Warren Buffet (owner of NetJets) has many a time warned investors to "stay the hell away from aviation" unless they have experienced (aviation) management teams to support them.
HM